In 2004, in response to the ever-growing sophistication and complexity of the modern motor vehicle and the growing need to service modern vehicles out of Motor Plan, Desamark and Diesel-Electric introduced a new workshop model to South Africa. The e-CAR workshop concept is based on sound European models but adapted to South African marketing forces and the South African car park. The concept was established around a set of core values and groundbreaking marketing strategies for the independent workshops who wanted to be ready for the new challenges facing the motor vehicle repair workshop of the future.
Since then e-Car has become the fastest growing workshop network in SA.